Small things can make a big difference. For example, we ship our legs in a bag attached to our sofas. We do this so they won’t get damaged during the delivery process. We noticed several consumers asking for replacement legs which were damaged in the process of screwing them into this leg rail. The solution was a small cardboard pad placed between the leg rail and the leg.   It is hidden beneath the dust cover and no one knows its there but, the incidence of damaged legs dropped appreciably once we added this component. . . . . . . It’s what’s inside that matters.

England Furniture Company vs Other Brands

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